The experts of the Ministry of Economic Development, Trade and Agriculture of Ukraine, the SE “Ukrainian Industry Expertise”, Export Promotion Office (EPO) in partnership with the Canada-Ukraine Trade and Investment Support Project (CUTIS) conducted a report “Target commodities and services for export promotion to Canada within the Export Strategy of Ukraine”.
The export strategy of Ukraine (“road map” of strategic trade development) for 2017-2021 years, approved in 2017, includes the following priority sectors of export development: information and communication technologies, creative industries, tourism, aircraft maintenance and repair, mechanical engineering, food industry. In addition, the strategy identifies 21 priority export markets, including the Canadian market.
The current report aimed to determine the priorities of Ukrainian exports to Canada within the Export Strategy of Ukraine, as well as to develop and test a methodology for determining the priorities of Ukrainian exports for other priority markets.
Download the report (in Ukrainian).
The study was divided into two parts. The first one is focused on the selection of most promising commodities and services of Ukrainian exports to Canada within the framework of Ukraine’s Export Strategy.
356 commodities (food and machinery industries) were analyzed, resulting in the selection of 18 target groups.
Besides, the following target services for export promotion from Ukraine to Canada were analyzed: ICT (Computer services) and Creative industries (R&D, Professional and management consulting services, Technical, trade-related, and other business services, Audiovisual and related services, Other personal, cultural, and recreational services).
In the second part, comparative analysis and rating of target commodities and services were carried out.
As a result of the study, the following priorities for export promotion were selected:
- Fruits and nuts, frozen;
- Tomatoes prepared or preserved;
- Sugar Confectionery;
- Vegetables, fruit, nuts, prepared or preserved;
- Articles of Carbon or Graphite Used For Electrical Purposes;
- Non-Electric Radiators, Air Heaters;
- Electric Domestic Heating Apparatus;
- Household or laundry-type washing machines.
- Computer services;
- Technical, trade-related, and other business services;
- Professional and management consulting services.
As the next step, the Ministry of Economic Development, Trade and Agriculture of Ukraine plans to develop and approve the Strategic Plan of export promotion to Canada and apply this methodology to select export promotion priorities and develop strategic plans for other markets in focus.
EPO is ready to use research results for preparing trade missions to Canada and provide consultations to Ukrainian businesses interested in exporting to Canada.